Facing ongoing uncertainty with regards to business travel within Asia, the organizers of Pet Fair SEA took the decision to proactively adjust their schedule for 2021. As a result, a comprehensive 12-month virtual roadmap is being introduced for both exhibitor and buyer communities ahead of the newly scheduled live tradeshow in Bangkok, Thailand. The new show dates are confirmed to be February 16-18, 2022.
The slow Covid-19 vaccine rollout and the resulting continuous uncertainty with regards to global business travel have led the organizers of Pet Fair SEA to re-assess the situation and their planned schedule for 2021. As a result, VNU Asia Pacific (Bangkok, Thailand) and VNU Asia (Shanghai, China), have decided to postpone the physical tradeshow (originally scheduled for October 2021) to 16-18 February 2022 at the Bangkok International Trade & Exhibition Centre (BITEC).
For 2021, the organizers have launched a comprehensive virtual roadmap consisting of three fully virtual events accompanied by various online conferences centered around Pet Fair SEA’s mission to create an ASEAN Pet Industry Hub for Distribution, Retail and Sourcing of Pet Food, Pet Supplies and Veterinary Products.
The first event will be ‘Pet Link Asia - Buyers' Club’ organized by VNU Exhibitions Asia, taking place from May 18-21, 2021. The four-day virtual event will feature a comprehensive match- making program for international product, procurement and sourcing managers with top pet industry suppliers from all over Asia.
The year’s second virtual event will be ‘PreConnect by Pet Fair SEA’, which will take place from June 24-25, 2021. The first edition of PreConnect in October 2020 successfully united 60 exhibitors with over 500 pet industry buyers.
“Pet Fair SEA is a newly launched event and as such, we are particularly committed to meet the highest standards both in terms of exhibitor’s ROI and visitor’s satisfaction. We have therefore decided to adapt the schedule now, so we can ensure planning certainty for all involved stakeholders and at the same time be able to meet the high expectations towards the premiere” explains Pet Fair SEA Project Leader Johannes Kraus. “Nevertheless, the global pet industry is currently seeing new record-highs and industry suppliers as well as demand side are increasingly utilizing digital event formats for their current business development. In this context, we are excited to continue providing our virtual value platforms to the industry throughout 2021.”
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