Nestlé Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.
The ad aims to show that Friskies delivers the nutrition that can provide agility and energy "for cats that live life to the full."
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.