Nestlé Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.
The ad aims to show that Friskies delivers the nutrition that can provide agility and energy "for cats that live life to the full."
The October 2019 issue of Petfood Industry delves into the backlash against grain-free pet foods following federal investigation of correlations to dilated cardiomyopathy. The issue also covers pet microbiome research, Singapore's pet food market and coconut meal, among other topics.