Purina launches new ad promoting nutrition

Nestlé Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.

December 17, 2009

NestlÃ© Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.

The ad aims to show that Friskies delivers the nutrition that can provide agility and energy "for cats that live life to the full."

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

Pet food fillers: Mythical marketing monsters or real pet threat?

Sound Cloud Cover Art 800x800 Zora Tabin

EPISODE 89: How does working in human food versus pet treats compare?

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster. That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program and as an U.S. citizen I can make parody images of its hosts. Thank you, First Amendment!

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Sound Cloud Cover Art 800x800 Zora Tabin

Global Commerce

Pet food mergers and acquisitions cautious but continue in 2025

The go-go days of 2021 may be behind for the pet food industry. However, M&A continues, although with more discipline and patience than before.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Global Commerce

How cats stole Indonesia's pet food market

Cats are the dominant pet in Indonesia, leading to success for the country’s cat food segment.

Indonesia has long since gone to the cats, with the balance tipping in their favor both in tonnage and in dollars when it comes to the pet food market.

Royal Canin named official nutrition partner of The Seeing Eye guide dog organization

Royal Canin USA Inc.

Royal Canin will provide specialized nutrition for guide dogs across all life stages through new partnership with 95-year-old nonprofit.

Royal Canin The Seeing Eye

Czech pet food giant to take over Polish company

Vafo Group seeks to acquire distributor Azan, while Fressnapf opens 41 new stores across Europe in Q1.

Vafo Group operates nine production facilities in Europe and has subsidiaries in the Czech Republic, Austria, Finland, Germany, Sweden, Poland, the UK as well as Estonia.

MAWS Act would fund use of invasive blue catfish in pet food, animal feed

The bipartisan federal bill would establish a NOAA pilot program providing grants to pet and animal food companies to develop supply chains for blue catfish harvested from the Chesapeake Bay.

Under the MAWS Act, NOAA would administer grants to pet and animal food manufacturers to use the invasive blue catfish which is threatening the Chesapeake Bay on the Atlantic coast of the U.S.

Study: Novel postbiotic ingredient cuts dog itching by 20%

New indole-rich postbiotic is said to offer a science-backed solution for canine skin health that outperforms existing probiotic alternatives by 2.5 times.

A new clinical trial found that dogs receiving an indole-rich postbiotic showed a 20% reduction in scratching and 27% improvement in perceived itching compared to placebo in just 14 days.

WH Group enters European pet food market by acquiring Poland’s Pupil Foods

Pupil Foods specializes in wet and dry cat and dog foods, supplying European markets including the United Kingdom, Germany, Hungary and Serbia.

Dall·e 2024 11 26 09 14 51 A Realistic Cgi Image Of A Cat Dressed As A Stock Broker The Cat Is Wearing A Tailored Business Suit With A Tie, Sitting At A Modern Desk Surrounded

Natoo donates 54,000 meal toppers to support shelter animals

Natoo Pet Foods

Pet food manufacturer partners with Greater Good Charities to distribute $82,300 worth of protein-rich toppers to shelter animals nationwide.

Natoo Meal Topper

i‑Tail Corporation names Tin Shu Chan as CEO

Veteran from Thai Union steps in as i‑Tail prepares for its next global expansion.

Carbs may not increase cats’ body fat or insulin resistance

While carbohydrates have a bad reputation in current human and pet diet trends, evidence suggests that carbs may not always be metabolic villains.

Modernist Painting Of A Humanoid Cat In A Lab Coat Observing A Donut In An Erlenmeyer Flask On A Bunsen Burner The Cat Is In A Laboratory

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