Purina launches new ad promoting nutrition

Nestlé Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.

December 17, 2009

NestlÃ© Purina launched a new documentary-style ad for Friskies via YouTube that depicts a cat named Bobo as he runs and climbs walls in Barcelona, Spain.

The ad aims to show that Friskies delivers the nutrition that can provide agility and energy "for cats that live life to the full."

According to some industry players, pet food label modernization (PFLM)-related changes are estimated to cost the pet food industry more than $1 billion in updates to comply with the new requirements.

PFLM: Are you ready?

Dog And Cat Eating

Yeast: A possible approach to preventing pet disease

Pet Food Market

Colombian pet food, dairy leaders collaborate on new dog treat

A collaboration between Italcol, a leading Colombian pet food manufacturer, and Alpina, a dairy giant, has created Dog Yurt, a blend of dairy expertise with pet nutrition.

Colombian pet food manufacturer Italcol has teamed up with Alpina to launch Dog Yurt, a new line of topping-snacks designed with probiotics.

Brand Insights

Pet Food Quality: A More Holistic Approach to Food Safety

KEMIN NUTRISURANCE

Learn why addressing microbial risks throughout the value chain is critical to a robust food safety program. Brand Insights from Kemin.

Pet Food Quality: A More Holistic Approach to Food Safety

Northwest Naturals approved by USDA for 'human-grade' pet food labeling

Northwest Naturals

The achievement represents a year of rigorous program reviews and audits by federal inspectors.

Market Trends and Reports

Purina PetCare to launch 100 new products in US in 2024

Pet food was among Nestle’s strongest segments for sales growth worldwide. However, some differences existed among regions.

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Trending: Pet Food Podcast

EPISODE 60: What are some of the main pet owner perceptions of pet nutrition?

Veterinarian and Senior Tail Waggers contributor Dr. Chyrle Bonk sits down with host Lindsay Beaton in the latest Trending: Pet Food to discuss how pet parents really feel about what their companion animals eat.

Carnivore Meat Company expands sustainability initiatives

The company said its latest sustainability initiatives are aimed at significantly reducing its carbon footprint.

Carnivore Meat Company unveiled the expansion of its sustainability initiatives aimed at significantly reducing its carbon footprint.

Pet Food Ingredients

MicroHarvest, VEGDOG launch pet treat with microbial protein

MicroHarvest said its novel protein ingredient emits an estimated two to three times less CO2 compared to plant-derived solutions.

VEGDOG will unveil its novel microbial protein pet treat at the 2024 Pet Food Forum during Interzoo Europe in Nuremberg, Germany.

Wilbur-Ellis, Bond Pet Foods collaborate on sustainable pet food ingredients

Bond Pet Foods, Inc.

Partnership combines Wilbur-Ellis' expertise in animal nutrition with Bond's innovative fermentation technology to meet the demand for eco-friendly pet food.

The collaboration is the first of its kind for Wilbur-Ellis Nutrition, and it is Bond's second strategic partnership with a global pet food industry player.

APPA names pet food leaders to board

American Pet Products Association has named Kevin Frick with PetWise Brands and Josh Patterson with Vital Essentials to its board of directors.

Appa Board Member Announcement Appa

Market Trends and Reports

General Mills’ pet food sales down 3% in Q3 FY24

Net sales results in the quarter included declines in pet treats and dry pet food, partially offset by growth in wet pet food.

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ADM Chief Financial Officer Vikram Luthar to resign

Luthar was placed on administrative leave in January amid an investigation into certain accounting practices and procedures within ADM’s Nutrition reporting segment.

Adm Smartphone Graphs

Pea protein dog food kept pets healthy during yearlong study

Dog, cat and other pet owners may put aside ethical concerns if they don’t know plant-based pet foods are nutritionally balanced and healthy.

Dog Running Outside 23353193782 O

Pet Food Market

Small dogs make big impact on shaping Mexico's pet food industry

A recent report highlights a shift in consumer preferences toward small dogs causing a slowdown in the country's pet food production.

The preference for smaller breeds is having a marked impact on the overall demand for pet food volumes in Mexico.

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