Canadian pet oral care brand Wag & Bright Supply Co. has entered a national distribution partnership with Pet Food Experts (PFX), a U.S. pet specialty distributor.
The partnership will expand Wag & Bright's U.S. distribution from regional markets to national availability through Pet Food Experts' network of pet specialty retailers.
Pet Food Experts serves more than 12,000 pet retail locations nationwide and distributes products to independent pet retailers across the country.
"Partnering with Pet Food Experts is a huge milestone for Wag & Bright and this next stage of growth," said Andrea Cormie, founder and CEO of Wag & Bright. "Independent retailers have been such an important piece to building this brand, and finding a national partner that shares our commitment to supporting those retailers was incredibly important to us."
"We could not be more excited about the addition of Wag & Bright to the PFX family of brands," said Nate Benner, senior director of vendor development at Pet Food Experts. "We are thrilled to be able to offer these thoughtful, high-quality products to our retailers and, at the same time, to help Wag & Bright continue to grow their business nationally."
Founded in Calgary, Alberta, in 2021, Wag & Bright focuses on canine oral care products. The company uses third-party testing and is carried by thousands of independent pet retailers worldwide, according to the company.
Its oral care line includes Puppy Polish toothpaste and Puppy Polisher toothbrushes, as well as Mighty Marrows, long-lasting collagen dental chews developed to support canine dental care.
The partnership follows the company's recent appointment of Patrick Lima as vice president of sales. Lima has 20 years of pet industry experience in sales leadership, independent retail, distribution and brand growth. In his new role, he will lead Wag & Bright's sales strategy and manage relationships with retail and distribution partners as the company expands across Canada, the United States and international markets.
"This partnership gives us the opportunity to bring Wag & Bright products into more stores, more communities and ultimately to more dogs across the U.S., while continuing to grow in ways that align with who we are as a company," said Lima.
