A report available through Aarkstore Enterprise, "Pet Food in the US: Health, Humanization and High Quality Ingredients in an Increasingly Value-Driven Global Market, 8th Edition," provides market size estimates for the overall retail universe, while quantifying mass-market sales to the marketer/brand share level.
It also outlines market size and marketer share figures for the natural supermarket channel.
The study says heightened consumer safety concerns continue to shape product development and marketing. At the top of the list are kibble, canned and raw/frozen foods made with ingredients that are natural, organic, grain-free/non-allergenic and pure, as well as made in the US, locally grown, "whole" (fruits, vegetables, grains, etc.) and human grade.
Foods making functional appeals also continue to proliferate, especially those targeting age- and weight-related conditions via the inclusion of ingredients like glucosamine, omega fatty acids, antioxidants and probiotics. In other words, premium petfoods remain the primary value growth driver in the US market, with ever higher quality ingredients fueling the premium wave, according to the report.
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