Private equity firm acquired Pet Ventures/Pet ‘n Shape

Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded products made from natural ingredients.

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(Javier Brosch | shutterstock.com)
(Javier Brosch | shutterstock.com)

Adapted from a press release:

AUA Private Equity Partners on behalf of its portfolio company Westminster Pet Products acquired pet food and treat company Pet Ventures, Inc. doing business as Pet ‘n Shape.

Established in 2005 by the Abramson Family, Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded products made from natural ingredients.

“The combination of Westminster and Pet ‘n Shape allows us to build on the success Pet ‘n Shape has established in the online and e-commerce channels, and enables us to serve a larger customer base, across new channels, with a broader range of product offerings,” Joe Flanigan, CEO of Westminster, said in a press release.

“As part of the Westminster family, Pet ‘n Shape will have more resources and support to focus on continued growth and enhancing its value proposition to customers,” Ahdee Abramson, Founder and CEO of Pet ‘n Shape, said.

“Pet ‘n Shape expands Westminster’s consumable offering and enhances its important and fast-growing e-commerce segment,” David Benyaminy, Partner with AUA Private Equity, said.

AUA Private Equity has built an executive leadership team at Westminster led by CEO Joe Flanigan, formerly the Global Pet Specialty Director at Mars, Inc. Recent additions to the Westminster leadership team also include: Kim Spang as CFO, formerly SVP of Finance at Pabst Brewing Company and Senior Finance Director at Welch Foods; Jorge Abud as Chief Commercial Officer, formerly Retail Sales Operations Director for Mass & Pet Specialty at Mars, Inc.; and Jason Eldridge as VP of Marketing, Innovation and eCommerce, formerly Global Marketing Director and eCommerce lead at Merisant Company.

About AUA Private Equity Partners, LLC

AUA Private Equity Partners is an operationally focused, lower middle-market investment firm providing strategic capital to companies in the consumer products and consumer services sectors with a particular focus on family-owned businesses or companies benefiting from the growth of the U.S. Hispanic population. AUA Private Equity makes equity investments of $20 to $75 million in companies that generate in excess of US$5 million in EBITDA.

About Westminster Pet Products

Westminster is a developer and marketer of pet treats, chews, supplies, and shoe care products serving the retail industry. Founded in 1913, Westminster operates out of a 240,000 square foot BRC-AA certified facility located in Cumberland, Rhode Island, USA.

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