The American Veterinary Medical Association and Hill's Pet Nutrition teamed up to create a series of short videos addressing pet and owner obesity.
The videos, available under the "Training Room" tab at www.petfit.com , were compiled in order to combat the reported 54 million pets that are overweight, according to the introduction video. The videos feature personal trainer and dog owner Gunnar Peterson.
Hill's also promotes their Science Diet and Prescription Diet on the website to aid weight loss, tapping into the diet petfood market that annually rakes in an approximated US $13 billion.
Feature
By Lindsay Beaton
Pet food label modernization still a work in progress
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
READ MORE in Petfood Industry magazine
Feature
By Tang Yu
5 insights on China’s pet food market post-2020
Data and observations sum up how the Chinese pet food market fared in 2020, while local pet food businesses and experts offer outlooks for 2021.