The videos, available under the "Training Room" tab at www.petfit.com , were compiled in order to combat the reported 54 million pets that are overweight, according to the introduction video. The videos feature personal trainer and dog owner Gunnar Peterson.
Hill's also promotes their Science Diet and Prescription Diet on the website to aid weight loss, tapping into the diet petfood market that annually rakes in an approximated US $13 billion.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu