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Pet Food News
on May 14, 2009

Blue Buffalo's advertising referred to FTC

The National Advertising Division of the Council of Better Business Bureaus, an ad industry self-regulating entity, referred Blue Buffalo Co.'s Blue brand petfood advertising to the Federal Trade Commission because it has not modified its claim...

The  National Advertising Division of the Council of Better Business Bureaus , an ad industry self-regulating entity, referred  Blue Buffalo Co.'s  Blue brand  petfood advertising  to the  Federal Trade Commission  because it has not modified its claim of "no animal by-products."

The company says its advertising has been changed, but not its packaging - an area over which it claims NAD does not have jurisdiction.

Hill's Pet Nutrition  challenged the packaging, which was then reviewed in mid-2008. The council suggested Blue Buffalo alter its claim for petfood containing fish meal, lamb meal and liver.

Blue Buffalo President Bill Bishop said the company's use of "by-product" is in sync with the  Association of American Feed Control Officials .

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