UK-based dog food manufacturer Fish 4 Dogs announced the sponsorship of dog trainer and behaviorist Carolyn Menteith's latest manual, 4 Paws Training Plan, which was launched at the recent Ultimate Pet Show , according to an article from GleeWire .

The company explained the sponsorship as a link between food nutrition and dog behavior.

"There is a lot that responsible dog owners can do to improve the health, fitness and behavior of their dogs by improving their diet and nutrition," said Jill Angell, Fish 4 Dogs founder.