Michael Schaffer's book One Nation Under Dog explains the reasons why Americans find devotion to pets essential, according to a review from The Miami Herald .
He wrote that the US$43 billion-per-year US pet market is a dollars-and-cents representation of dog's evolution to a member of the family.
"Attachments to companion animals defy ordinary logic but conform perfectly to emotional logic," Schaffer said. "To talk about that attachment is to create common ground."
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.