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Pet Food News
on May 8, 2009

New book explains owners' love of pets

Michael Schaffer's book One Nation Under Dog explains the reasons why Americans find devotion to pets essential, according to a review from The Miami Herald.

Michael Schaffer's book One Nation Under Dog explains the reasons why Americans find devotion to pets essential, according to a review from The Miami Herald .

He wrote that the US$43 billion-per-year US pet market is a dollars-and-cents representation of dog's evolution to a member of the family.

"Attachments to companion animals defy ordinary logic but conform perfectly to emotional logic," Schaffer said. "To talk about that attachment is to create common ground."

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