Dogswell , a petfood company in Los Angeles, Calif., USA, is sponsoring the nationwide Bow-Wow Bailout in order to help struggling pet owners who can't afford to feed their pets, according to an article on www.dogchannel.com .
From now through May 15, the company will offer one free bag of dry dog food to the first 10,000 eligible people.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus