To celebrate the release of its newest product line Cesar Sunrise, a breakfast-flavored petfood line for small dogs, Cesar Canine Cuisine developed The West Highland Herald newspaper to go along with the new pet breakfast line, according to a press release from the company. Created to portray the world from a small dog's point of view, the first edition of The West Highland Herald pertains to dogs.
"Our research indicates that breakfast time can be a bonding experience for small dogs and their owners," said Anne Herrington, director of marketing for Cesar. "What better way to show your small dog you love them, then to offer a special breakfast meal prepared exclusively for them?"
The three flavors of Cesar Sunrise are Grilled Steak & Eggs, Smoked Bacon & Egg, and Chicken & Cheddar Cheese SoufflÃ©.
Free copies of The West Highland Herald will be available in morning commuter areas, pet stores and breakfast-related establishments in eight cities in the USA from March 30 through April 5, 2009.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.