To celebrate the release of its newest product line Cesar Sunrise, a breakfast-flavored petfood line for small dogs, Cesar Canine Cuisine developed The West Highland Herald newspaper to go along with the new pet breakfast line, according to a press release from the company. Created to portray the world from a small dog's point of view, the first edition of The West Highland Herald pertains to dogs.
"Our research indicates that breakfast time can be a bonding experience for small dogs and their owners," said Anne Herrington, director of marketing for Cesar. "What better way to show your small dog you love them, then to offer a special breakfast meal prepared exclusively for them?"
The three flavors of Cesar Sunrise are Grilled Steak & Eggs, Smoked Bacon & Egg, and Chicken & Cheddar Cheese SoufflÃ©.
Free copies of The West Highland Herald will be available in morning commuter areas, pet stores and breakfast-related establishments in eight cities in the USA from March 30 through April 5, 2009.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus