No expense is spared when it comes to owners and their pets in Singapore, according to a report from the The Star .
The recent opening of pet holistic wellness center Petopia, which offers styling, spa sessions and daycare services, reflects the global humanization trend in the expanding Singapore pet industry.
Managing director of Petopia, Marcus Khoo, emphasized the trend by saying people refer to their animals as "furkids".
In 2009, the Singapore petfood and pet care market was worth SG$186 million (US$131 million), up from SG$181 million (US$128 million) in 2008, according to the Pets Enterprises and Traders Association Singapore .
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus