Healthy Pets Northwest boycotts Natura Pet Products
Boycott begins June 30
Natura produces the natural petfood brands California Natural, Evo, Healthwise, Karma and Innova. Healthy Pets is boycotting these brands because Proctor & Gamble purchased Natura Pet Products in May.
In a press release, Proctor & Gamble announced, "This move enables P&G to expand into the attractive holistic and naturals segment of the petfood category, complementing P&G's current Iams and Eukanuba brands."