Natura produces the natural petfood brands California Natural, Evo, Healthwise, Karma and Innova. Healthy Pets is boycotting these brands because Proctor & Gamble purchased Natura Pet Products in May.
In a press release, Proctor & Gamble announced, "This move enables P&G to expand into the attractive holistic and naturals segment of the petfood category, complementing P&G's current Iams and Eukanuba brands."
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.