Natura produces the natural petfood brands California Natural, Evo, Healthwise, Karma and Innova. Healthy Pets is boycotting these brands because Proctor & Gamble purchased Natura Pet Products in May.

In a press release, Proctor & Gamble announced, "This move enables P&G to expand into the attractive holistic and naturals segment of the petfood category, complementing P&G's current Iams and Eukanuba brands."