Sent to the Petfood Industry audience via e-mail in February and March 2010, the sustainability survey received 108 responses. Respondents were mostly from North America (66%) and work for petfood manufacturers (63%), yet Europe (14%), South/Central America (10.4%), Asia (4.7%) and Asia-Pacific (2.8%) were also represented, as were industry suppliers (19%), wholesalers/distributors/brokers (10.4%), consultants (8.5%), retailers (5.7%) and marketers (3.8%).
In terms of functional areas, 59% of respondents work in product development, 47% in sales, 43% in marketing, 37% in purchasing, 26% in environmental/regulatory compliance and 25.5% as nutritionists.
About half (49.4%) of respondents said their job responsibilities do not involve developing or implementing sustainability initiatives; 44.4% said they do. Fewer than half (42%) work for companies that have a person in charge of sustainability initiatives. Titles for such people include sustainability director, VP or chief, but in some organizations the responsibility lies with the CEO or an executive in charge of regulatory affairs, supplies, R&D, quality or market insights.