Nestle Purina PetCare launched its Pro Plan Shredded Blend petfood in Canada.

The company describes its Pro Plan Shredded Blend as a multi-textured combination of crunchy kibble and tender shredded pieces with real chicken or lamb. Nestle invites Canadian pet owners to register online for a free sample and coupon.

"By simply visiting our website, and entering their information, a free sample of the Pro Plan Shredded Blend product will be delivered to their home. They will also receive a coupon, because once they've tried it, we're sure they and their dog will want to go out and buy a bag, and we further back this up with a complete satisfaction or money back guarantee," said Shelly Tandon, senior marketing manager for the company.