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Pet Food News
on October 14, 2010

Provimi Pet Food announces strong sales growth for beginning of 2010

Increase in sales over 2009 due to double-digit growth in Europe, company says

Provimi Pet Food announced it saw increased sales growth in the first half of 2010 thanks to strong demand for premium quality petfoods.

The company recorded 115 million Euros (US$161.7 million) in sales from January to June, which was a 6% increase over the first half of 2009. The company attributes the increase to large retail supplier contracts acquired across Europe and double-digit growth in several European countries, including 190% in Russia, 26% in Poland and 20% in Romania. Looking ahead to 2011, Provimi predicts strong growth, supported by investment in emerging sectors and a focus on increasing production capacity for dry products and snacks.

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