The San Diego Humane Society received a US$53,000 donation during a presentation hosted by campaign spokesperson, Trista Sutter, from ABC’s “The Bachelorette.” Another 17 animal welfare organizations from across the US also received donations as part of the campaign, which gave away a total of US$150,000.
To participate in the campaign, each animal welfare organization submitted a written tale and then turned it into a video. The finalists were chosen by Sutter and production company, Blind Squirrels, based on creative content, storytelling and the pet tale’s direct connection to the "Tales for the Pet Lover’s Heart" mission. The videos can be viewed on the "Tales for the Pet Lover's Heart" website.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu