Nature’s Variety will donate 3,600 sample bags of its Instinct and Prairie lines of kibble. The donation will be spread to dogs in cities throughout the US, including Atlanta, Georgia; Auburn, Washington; Boston, Massachusetts; Cincinnati, Ohio; Edinboro, Pennsylvania; Fairborn, Ohio; Fort Collins, Colorado; New Milford, Connecticut; Pittsburgh, Pennsylvania; Poughkeepsie, New York; Richmond, Virginia; and Seattle, Washington.
The 2 Million Dogs initiative began from Luke Robinson's quest to walk 2,000 miles with his two dogs across the US in 2008, raising awareness of canine cancer, in memory of his other dog, Malcolm. Afterward, he felt that if he and his dogs could walk 2,000 miles, he could get 2 million dogs to walk 2 miles to raise funding for canine cancer research.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus