The Japanese Nisshin Seifun Group reported its consolidated financial results for the first six months of the fiscal year, ending March 2011.
The company reported a 7.8% decrease in net sales over the same period in fiscal 2010, to Â¥ 209.16 billion (US$2.54 billion). Sales by Nisshin Siefun's petfood business, Nisshin Petfood Inc., also decreased from the same period in the previous year, which the company attributed to the continuing harsh market environment and the poor performance of cat food products. The company said it will continue to expand its premium petfood business with a focus on safety, reliability and health, by leveraging its advantages as a domestic manufacturer.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.