Germany's market for petfood grew slightly in 2010 compared to 2009, rising 0.8% to â‚¬ 2.777 billion (US$3.93 billion).
The strongest growth in 2010 was in the market for cat food, which increased 2.9% to â‚¬ 1.435 billion (US$2.03 billion). Total sales of dog food increased 0.1% from 2009 to â‚¬ 1.102 billion (US$1.56 billion) in 2010. The market for pet products also increased slightly from 2009, growing by 0.8% in 2010 to â‚¬ 3.707 billion (US$5.25 billion).
Sales of small animal food declined 4.5% from 2009, to â‚¬ 127 million (US$179.5 million); sales of food for caged birds fell 7% in 2010, to â‚¬ 53 million (US$74.9 million); and sales of fish food fell 11.6%, to â‚¬ 60 million (US$84.8 million) in 2010.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.