Fish4Dogs natural petfood was awarded International Business of the Year 2011 by the Herefordshire and Worcestershire UK Chamber of Commerce. The company was presented the award at the Chamber Business Awards, held at Worcester Cathedral.
"The International Trade category was a very competitive category to judge but we were particularly impressed by Fish4Dogs because they had a very structured business plan, heaps of enthusiasm and they have something really special. The judges all concluded that they expect the company to be a global success," said Eric Brown, international trade director at UK Trade and Investment.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.