Beneful, a dog food division of Nestle Purina PetCare, said it began a new television advertisement campaign that plays squeaks, pings and other noises only heard by dogs, while also showing images that appeal to pet owners.
Another part of the company's ad campaign was launched in 2010, when dog-food scented billboards were put up around Germany. Beneful's new ad campaign is among the first to appeal not only to dog owners, but also directly to their dogs, the company says.
Feature
By Leah Wilkinson
A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.
Feature
By Lindsay Beaton
Industry experts predict the need for flexibility in the face of another uncertain year.