The European Pet Food Industry Federation, FEDIAF, reported updated statistics that show pet animals make a significant contribution to the economy and to society.
Throughout Europe, approximately 550,000 direct and indirect jobs, such as veterinarians, breeders or connected supply industries, are created as a result of pet ownership. The petfood industry and related supply and services represent a combined annual turnover of about â‚¬24 billion (US$32.8 billion). The petfood industry serves an estimated 70 million pet-owning households, with annual petfood production of over 8 million tons, according to FEDIAF.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.