According to petfood manufacturer Nestle Purina, the holidays can be a stressful time for dogs and their digestive systems, so the company created a new TV advertisement for its FortiFlora petfood sprinkle that helps manage gastrointestinal upset.
The FortiFlora ad features Mishka, an 8-year-old Siberian Husky and Internet sensation known as the "talking dog" from YouTube videos. In the ad, Mishka and other talking dogs bark "I love you" after getting the FortiFlora sprinkled into their food bowl. The ad was created by MDC Partners' Colle & McVoy.
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By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.