Vital Essentials, the flagship brand of Carnivore Meat Company, will distribute its freeze-dried raw dog and cat food products across all 174 Hollywood Feed locations nationwide starting this month. The company's frozen raw line will follow in a 30-store pilot program across Ohio and Kentucky by mid-November.
Hollywood Feed stores will carry Vital Essentials' complete line of freeze-dried raw products, including patties and mini nibs. Select locations will feature dedicated freezers for the brand's frozen Butcher Cut Protein line.
"Hollywood Feed has built an incredible reputation for trust and expertise within the communities it serves," said Heather Govea, CEO of Carnivore Meat Company. "This marks the start of a long-term partnership that strengthens our commitment to neighborhood pet retail, bringing Vital Essentials to more families and helping pet parents experience the benefits of raw nutrition for years to come."
The partnership includes in-store merchandising such as custom T-shirts, headers, shelf talkers and aisle violators to promote the freeze-dried and frozen product lines.
"We're proud to partner with Vital Essentials, a brand that shares our commitment to quality nutrition and trusted pet care," said Shawn McGhee, founder and president of Hollywood Feed. "Our customers rely on us for products they can feel good about feeding their pets, and this partnership allows us to continue delivering exceptional value and nutrition to the communities we serve."
According to Petfood Industry's Top Pet Food Companies, Carnivore Meat Company, based in Green Bay, Wisconsin, U.S., manufactures raw pet nutrition products for dogs and cats.
