In the competition, 41 dogs represent countries around the world, competing in four geographically independent categories for the title of "Eukanuba World Challenge Champion 2011" and a US$10,000 prize.
“AKC Grand Champion & Italian Champion Propwash Reckon,” a three-and-a-half year old Australian Shepherd representing the USA, won the “Eukanuba World Challenge Champion 2011” title. Second place went to the Toy Poodle “MultiCH. Smash JP Moon Walk” from Japan and the "Best in Show" winner in the FCI Section Asia. Third place and a prize of more than US$2,000 went to a Lhasa Apso named “CH. Zentarr Elizabeth,” representing the UK.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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