Bahrain's first all-natural petfood brand, Tails, was recently launched by co-founders Ahmed Al Sharaf and Najat Tarradah, who also offer petfood delivery and animal nutrition advice.
The company says it aims to provide healthy petfood, which is free of preservatives, added colors and flavors, and uses 100 percent natural ingredients consisting of fruit, vegetables, meat and fresh chicken. Al Sharaf and Tarradah also say all ingredients are human grade and locally sourced.
In addition, Tails petfood company delivers directly to customers' doors, and has a center for free pet advice, where owners can schedule face-to-face visits with the company's animal behavior and nutrition experts.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.