Supplements in the new Ferrera Farms line, Bee the Best, contain Brazilian Red Propolis, a natural supplement produced by honeybees, using a mix of tree sap, beeswax and natural oils, the company says. The Bee the Best line includes: Hip & Joints, Immunity, Relaxing, and Skin & Coat chewable supplements.
Additionally, Rush Direct is expanding its Ultra Chewy brand with its newest product for dogs: Ultra Chewy Tropical Bones. Rush Direct says its Ultra Chewy Tropical Bone line features extruded bones with a crunchy outside and a chewy center, flavored with papya, mango, passion fruit and avocado. The Ultra Chewy Double treat line is also being expanded with the addition of a new Twisted Bone, a double-layer, twisted-shape bone in a chicken flavor.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.