Supplements in the new Ferrera Farms line, Bee the Best, contain Brazilian Red Propolis, a natural supplement produced by honeybees, using a mix of tree sap, beeswax and natural oils, the company says. The Bee the Best line includes: Hip & Joints, Immunity, Relaxing, and Skin & Coat chewable supplements.
Additionally, Rush Direct is expanding its Ultra Chewy brand with its newest product for dogs: Ultra Chewy Tropical Bones. Rush Direct says its Ultra Chewy Tropical Bone line features extruded bones with a crunchy outside and a chewy center, flavored with papya, mango, passion fruit and avocado. The Ultra Chewy Double treat line is also being expanded with the addition of a new Twisted Bone, a double-layer, twisted-shape bone in a chicken flavor.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.