The 2012 Iditarod was recently completed and won by the youngest person in the 1,000-mile dog sled race's history.
Dallas Seavey, age 25, and his team of dogs ran to the race's finish line in Nome, Alaska, USA, making him the youngest winner of the race ever. Seavey feeds his racing dogs Momentum Dog Food made by Dr. Tim's Pet Food Company, Dr. Tim's says. Seavey will receive US$50,400 and the keys to a new truck for winning the race.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.