She says that although there are many different pet supplies that pet owners need to purchase, a high-quality petfood is the most important.
While a high-quality petfood may cost consumers more up-front, she says, it will save money in the long run because it contains more nutritional ingredients and may prevent owners from having to pay higher vet bills as their pet gets older.
"Although the bag may cost more, usually the high quality brands work out cheaper in the long term as the feeding quantities are much lower, so the bag will last a lot longer than the cheap bag from the local supermarket," Linehan says.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.