Pet food has long grappled with consumer demand for more conscientious manufacturing and intentional purchasing decisions.
Tumisu | Pixabay.com
If there’s one thing the packaging industry knows about, it’s sustainability. Long the front line for reduce-reuse-recycle campaigns as well as more complex combinations of eco-demands, packaging innovation is being driven by the ever-evolving concept of a sustainable container. Pet food in particular has grappled with the idea for years now, the most visible target of a larger consumer desire for more conscientious production on the manufacturer side and more intentional purchasing on the pet owner side.
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