Solid Gold Health Products for Pets made the largest donation of petfood ever in Connecticut, USA, the company said, donating 43,375 pounds of Sun Dancer dry dog food to the Society for the Prevention of Cruelty to Animals of Connecticut animal shelter.
In total, Solid Gold donated US$1 million worth of dog food to 15 animal rescue organizations across the country.
“We are so pleased with this incredible donation,” said Barb Groel, interim director of The SPCA of Connecticut. “On behalf of all the animals that we care for, we thank our friends at Solid Gold. This donation of 43,365 pounds, which filled a 52 foot tractor trailer, will feed our dogs healthy and nutritional food for a full year.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.