According to a Packaged Facts survey of nearly 2,000 pet owners, three main factors are driving the US pet market: the burgeoning pet parenting phenomenon, the increase in pet ownership by the family-oriented and demographically potent Hispanic population, and the prevalence of pet ownership among affluent Americans.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.