Although Longoria, star of the TV show "Desperate Housewives," does not own a pet cat, she says she is a cat lover and owned them as a child.
"I am a big cat lover. I grew up with a lot of cats on a ranch," she said. "I'm just an animal lover in general. I really like the Dine campaign because it's kind of quirky."Longoria said she is rather selective about the brands, like Dine, that she chooses to be associated with: "I'm actually very picky about the products I endorse. I am really particular about where I lend my name. This just felt like a perfect match."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.