Although Longoria, star of the TV show "Desperate Housewives," does not own a pet cat, she says she is a cat lover and owned them as a child.
"I am a big cat lover. I grew up with a lot of cats on a ranch," she said. "I'm just an animal lover in general. I really like the Dine campaign because it's kind of quirky."Longoria said she is rather selective about the brands, like Dine, that she chooses to be associated with: "I'm actually very picky about the products I endorse. I am really particular about where I lend my name. This just felt like a perfect match."
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.