Privately held pet treat manufacturer Clear Conscience Pet has entered into the Mission: Small Business Grant competition, in which 12 American small businesses will be awarded seed money grants of US$250,000 to help the companies reach the next level in their industries.
The company's co-founders, Anthony and Amanda Bennie, have pledged that if the company is awarded one of the grants, 10 percent of the net proceeds will be distributed to families facing the high costs of cancer care for a pet.
“When our beloved Golden Retriever, Isis, was diagnosed with cancer last year, we personally learned how difficult it is for families to not only help their pet to fight the disease, but to manage the financial burden of treatment,” said Co-Founder Amanda Bennie. “So we have started the Clear Conscience Pet ISIS Foundation as the charitable giving arm of our company.”
The Mission: Small Business Grant award winners will be selected by the number of votes each receives on Facebook.
“We entered this competition knowing that the odds of winning are very difficult with so many excellent small companies vying for a small number of grants,” said Co-Founder Anthony Bennie. “But anything that can help us to support our mission of bringing healthier products and humane sustainable sourcing to the pet food industry is worth our best effort.”
Votes for Clear Conscience Pet can be cast by:
1- Visiting http://www.missionsmallbusiness.com
2- Registering using a Facebook account login
3- Entering "Clear Conscience Pet" in the search bar for business name
4- Entering CONNECTICUT for state and WILTON for city
5- Voting for "Clear Conscience Pet" and any other companies you would like to support
By Lindsay Beaton
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
By Lindsay Beaton
With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.