Fancy Feast cat food brand recently introduced its new Fancy Feast Mornings gourmet cat food line of breakfast-inspired morning meals for cats.

The new Fancy Feast Mornings cat food line includes entrees made with poultry or seafood, vegetables and real egg, and are available in stores throughout the US.

Specific varieties include:

• Souffle With White Meat Chicken, Garden Veggies and Egg
• Souffle With Turkey, Garden Veggies and Egg
• Souffle With Wild Salmon, Garden Veggies and Egg
• Medley With White Meat Chicken, Garden Veggies and Egg in Sauce
• Medley With Trout, Garden Veggies and Egg in Sauce
• Medley With Wild Salmon, Garden Veggies and Egg in Sauce

Along with the launch of the new cat food line, Fancy Feast brand recently surveyed cat owners, looking into morning rituals of Americans and their cats. The survey found that more than 60 percent of cat-owner respondents said their cats were most eager to get their attention in the morning to eat; nearly 45 percent of cat owners said they feed their cats first thing in the morning; and more than 70 percent of cat owners said they are awakened in the morning by their cats or their alarm clock.

To wake cat owners, Fancy Feast brand created a free mobile alarm clock iPhone application called "MorningPurr," which will be available in early July in the App Store. "MorningPurr" enables cat owners to record their cats' purrs as alarm wake-up sounds and personalize alarm screens with photos of their cats.