Dog owners can get involved by following @thefoodfordogs on Twitter or visiting the Facebook page to tell Chef Michael's where the Food Truck for Dogs should go next. Starting in mid-July, visitors to the Chef Michael's Facebook page can sign a "PAW-tition" to show their support for dog food trucks across the US.
Along with the Food Truck for Dogs, Chef Michael's is offering a new line of Carvery Creations, made of real beef or chicken in tender, pull-apart shreds. The new line is available in three flavors: Beef Short Rib, Stewed Chicken and Braised Brisket.
Pet owners can also enter the "Chef Michael's Food for Dogs Sweepstakes" for a chance to win a culinary adventure in New York City, compliments of Food Network Magazine and Chef Michael's. The winner's dog will receive a special prize package too, including a year's supply of Chef Michael's food for dogs. Information on how to enter the sweepstakes is available online.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.