A new website, www.AdoptAShelter.com, allows visitors to shop online at select merchants and have their purchases earn a donation to the animal charity of their choice, in an effort to provide more funding to overwhelmed animal shelters across the US.
The free website allows consumers to shop online at 475 different merchants, including petfood and treat manufacturers like Best Bully Sticks, Sojourner Farms and Wysong, as well as pet product retailers like Petco.com and PetSmart.com. Each purchase earns a donation to the animal charity of the shopper's choice. Since launching in August 2011, more than 700 animal charities from 48 states have registered with the site.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu