Iams petfood brand has began the 14th year of its Iams Home 4 the Holidays pet adoption drive in partnership with the Helen Woodward Animal Center, running through January 2, 2013, which seeks to raise awareness of pet adoption while ensuring proper nutrition for homeless pets.
New for 2012, the Digital Dish Drive will feature a different dog and cat available for adoption on the Iams Facebook page. During scheduled “feeding” times each day, Iams will donate a meal to a participating shelter for every “Like” or “Share.”
Iams Bags 4 Bowls program will also donate free petfood to participating animal shelters during the campaign, donating one bowl of food for each purchase of a specially marked package of Iams petfood. Additionally, Iams will donate food to a homeless pet awaiting adoption for each person that signs up for Iams Lifelong Rewards program after they adopt a new pet.
“With as many as 7 million orphaned pets in the US, this campaign is a wonderful platform to raise awareness about pet homelessness,” said Ondrea Francy, Iams general manager. “This year, Iams and Helen Woodward Animal Center are looking to donate more bowls of food than ever before to orphaned pets; last year we gave 5 million meals to animal organizations and we're looking to exceed that goal this year!”
As part of the campaign kick-off, Iams employees will celebrate the pet adoption drive with their annual Paws 4 a Cause event at Circle Tail, a pet shelter outside of Cincinnati, Ohio, USA. More than 300 volunteers from Iams and other P&G Pet Care brands will donate almost 2,400 man hours to give the shelter a makeover and highlight the animals awaiting adoption there.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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