Cesar donates to therapy dogs in new social media campaign
"Share a Story and Share the Love" initiative encourages dog lovers to share inspirational stories about therapy dogs through social media
To support these exceptional therapy dogs, Cesar will donate US$100,000 to three therapy dog organizations whose services assist people in need around the US: American Humane Association's Animal Assisted Therapy programs, Intermountain Therapy Animals' Reading Education Assistance Dogs program and the Good Dog Foundation. Also as part of the campaign, dog lovers can share the inspirational online stories about therapy dogs through their personal social media communities, such as Facebook, Twitter and Pinterest.
"At Cesar, we know that a relationship with a dog can have a profound impact on every life, including people in need," said Denise Truelove, brand manager at Cesar Canine Cuisine. "From veterans suffering from post-traumatic stress disorder, to helping children learn how to read, dogs can truly transform lives. We're proud to support therapy dog organizations and help tell these dogs' stories through our new 'Share a Story and Share the Love' campaign. We encourage everyone to join us to help bring awareness to the inspiring work therapy dogs do every day."