A new market research report from Euromonitor International, "Pet Care in China," found that the total pet population and share of prepared food for dogs and cats has risen over the review period, driving sales of petfood in terms of volume and value.
The report found growth in the pet care market also driven by the rising need for companionship, humanization of pets and the trend of consumers trading up to premium petfoods. The report offers a guide to the size and shape of the pet care market in China, with retail sales data from 2007-2011 and forecasts to 2016.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.