Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.
Del Monte donates 3,000 pounds of cat food to PAWS San Francisco
November 23, 2012
Donation made for Morris the Cat Facebook campaign that received more than 92,000 shares during 2012 presidential election.
Petfood manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the petfood company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.
During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds.
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
