Petfood manufacturer Natural Balance sponsored a float in the 2013 Rose Bowl parade honoring military working dogs.

The Rose Bowl parade, held in Pasadena, California, USA, featured the petfood maker's "Canines with Courage" float, on which four handlers and their dogs rode, representing the US Air Force, Army and Marines. The float featured a floral replica of the bronze and granite US Military Working Dog Teams National Monument in San Antonio, Texas, USA.