Economic forecaster The Economist Intelligence Unit has teamed up with Mintel for a new whitepaper that predicts trends over the next three years in fast moving consumer goods categories in five emerging markets compared to the USA and EU, including Mexico's growing petfood market.

The whitepaper, Convergence with Divergence, found that sales of petfood in Mexico have doubled in the last five years, as pet owners shift from feeding their dogs and cats scraps to buying prepared petfood. The whitepaper notes that petfood companies such as Nestle and Mars are leading Mexico's petfood market, which is beginning to resemble that of the US.