on February 1, 2013

Sustain petfood growth by connecting to emerging consumer groups

Strategies for marketing to Baby Boomer pet owners won’t necessarily work with GenX, GenY and other emerging consumer segments

While pet ownership and petfood sales are both growing briskly in many developing regions, such as Latin America and Eastern Europe, and in individual countries like Brazil and China, developed markets have seen slow to no growth in recent years. Can longtime pet powers like the US return to…

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