Petfood maker Del Monte Foods recently launched a Facebook application for its Meow Mix cat food brand.
The app allows users to upload a photo of their cat, map out facial features and then watch the cat perform a rendition of the Meow Mix jingle . Those who use the app are entered to win a US$100 prize, awarded daily, and a US$10,000 grand prize.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.