The Terri & Sandy Solution, a strategic and creative advertising agency located in New York, USA, won the Silver Effie for its campaign on behalf of Freshpet petfood brand.
The Effie recognizes advertising effectiveness. After the release of the “Protest” campaign, Freshpet sales grew 60 percent, making it among fastest-growing petfood companies in America. The campaign, developed by The Terri & Sandy Solution, highlights Freshpet’s benefit of fresh, all-natural dog food and contrasts the brand with other dog food brands. The television commercial, entitled “Protest,” features a variety of dogs wearing protest signs that read, “No Processed Food for Pooches,” “Pups Against Proplyene Glycol” and “Pomeranians Against Preservatives.”
