A luxury cat food in the UK reportedly sold out within one hour of being sold for the first time recently.
The "wold's most luxurious cat food" was created by Simon Rimmer, a celebrity chef, and is a nutritionally balanced dish that is enough to feed a cat for one day. The food costs £24.99 (US$37.98) per portion and contains roasted duck, lobster sushi roll, Beluga caviar and beetroot jellies.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.