Packaged Facts' Pet Food in the US, 10th Edition (July 2013) report identifies strategic directions for current and prospective marketers, focusing on the future of high-growth product segments and petfood market drivers.
The report covers products for many companion animals, with separate chapters for dog food, cat food and other petfood (birds, small animals, fish and reptiles).
It provides a market overview covering cross-market trends and opportunities through 2017, including: the impact of the recession and economic recovery; recent and expected mergers and acquisitions; private-label inroads; advertising and promotional trends, including social media and cause marketing; the trend of natural and organic foods; specialty diet products; weight maintenance and senior foods; the re-visioning of wet/canned foods; and novel ingredients such as glucosamine, omega fatty acids, antioxidants and probiotics. The report estimates 2012 US retail sales at US$20 billion and projects steady growth through 2017.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu