Purina ONE and GOOD have teamed up to launch the Purina Picturing Pets Challenge, highlighting how pets inspire and change lives. The competition aims to change misleading perceptions that surround pet shelters to encourage adoption.
Through August 14, proud owners can go online and share an inspiring story that celebrates the simple, everyday things that pets do to make the world a better place. One winner will be selected to be featured on good.is and win a year's supply of Purina ONE brand petfood, as well as have a pet photo shoot with photographer Nanette Martin at a shelter. The winner will also choose one of four pet shelters to receive a US$1,500 on their behalf. Voters will select a winner, who will be announced around October 1.
"Every pet picture tells an important story, and every pet deserves the chance to tell their story and change someone's life. With the rising number of homeless pets worldwide, we are proud to partner with GOOD to celebrate the difference that shelter pets have made in people's lives and showcase their beauty," said Christina Schneider, assistant brand manager, Purina ONE.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.